How to Build a Strong Brand Identity in the Wholesale Clothing Market

**Collaborative Post**

Quality can get you noticed, but it is marketing that makes customers want your product above all others. In the wholesale clothing market, building a strong brand identity is not only key to success, it is necessary for long-term survival. But where to start? For most people, building a brand is easier said than done but there are a few fundamentals that you can deploy right now to help build a strong brand identity in the wholesale clothing market. This will help drive sales, increase retention, and, above all, make your shop a place to never forget. 

Here are some of our top tops to help your brand stand out in the market.

Target Audience

Who is your customer? Knowing your customer, or KYC, is integral to a range of industries but none more so than wholesale clothing. You want to know who you are targeting, what her interests are, and, most importantly, what trends matter to her. You cannot aim for a general audience. This will ultimately lead to failure as your brand will be perceived as generic and uninspiring. You need to give customers a reason to visit and that typically comes from a general rapport between your brand and the customer’s own self perception. 

Identity 

Once you identify your target audience, you need to conform your brand’s identity to meet those needs. We suggest separating your target audience into major categories or themes and then looking for coherent strands that weave through each that you can use to build a tapestry from which your brand identity derives. You’ll notice whether you appeal to more sophisticated or casual consumers, formal or informal wear, dark colours or bright hues, and so on. Your identity needs to match your consumer’s perception of what you provide them now and into the future. 

Aesthetic

Once you have nailed down your target audience and identity, you need an aesthetic to match it. This means that product needs to match expectations but also web design, social media, and all other elements of presentation also need to align. Brands can add their own unique touch at this stage as long as it is in-keeping with consumer expectations. In fact, differentiation here is probably a good thing as it is a chance for your brand to break out and show a bit of personality. 

Process

Tying all of these elements together is the process of purchasing wholesale clothing from your store itself. Does it align with your aspirations and the expectations that you have established for your customers? If not, you might want to rework things. For example, if your customers expect ease of ordering in bulk, but the functionality isn’t readily available on your website, then your process is not aligning with your client’s expectations of your brand. 

Refinement

Once you have a system in place you have to continue to refine it. This means adapting to new tastes and modes of consumption as well as shifting to meet new expectations from consumers. Changes in this area could range from updating your stock to optimizing your marketing message. The key at this point is to remember to always keep your ears to the ground for what’s coming next and try to anticipate its impact on your wholesale clothing brand.